car·ry·ol·o·gy

noun

1. THE STUDY, DESIGN, AND CULTURE OF CARRY GOODS ENCOMPASSING MATERIALS, FUNCTIONALITY, MINDSET, AND STYLE.
2. A DESIGN PHILOSOPHY THAT VALUES SIMPLICITY, UTILITY, AND BEAUTY IN THE WAY WE TRANSPORT AND ORGANIZE OUR EVERYDAY ESSENTIALS.

DRIVEN BY THE PURSUIT OF SIMPLICITY IN DESIGN, WE MAKE DELIBERATE EFFORTS TO STRIP OUR CREATIONS DOWN TO THEIR CORE, AND ALLOW THE CLARITY OF THEIR SHAPE, COLOR AND FUNCTION SPEAK FOR ITSELF. WE ARE GUIDED BY INTENTION WITHIN OUR PROCESS, AND OUR FINISHED GOODS MANIFEST THE MINIMALIST PRINCIPLE THAT INSPIRES BOTH OUR DESIGNS AND OUR LIFESTYLE AS A WHOLE.